AI Insights · Timothy · April 2022
Top 5 Fashion Games in Mexico Q1 2022: Performance Overview
Discover the performance trends of the top 5 fashion games in Mexico during Q1 2022, highlighting weekly downloads, revenue, and active users.
In the first quarter of 2022, the top 5 fashion games in Mexico on a unified platform showed varied performance in terms of downloads, revenue, and active users. Data from Sensor Tower provides an insightful look at these trends.
Project Makeover saw a consistent weekly revenue, starting at around $18K and peaking at $23K in mid-January. However, it experienced a gradual decline, ending March with approximately $16.9K. Weekly downloads started strong with over 104K but declined steadily, reaching around 28K by the end of March. Active users also saw a decrease, from around 430K at the beginning of January to approximately 360K by the end of March.
Covet Fashion: Dress Up Game experienced fluctuating weekly revenue, with notable peaks in mid-February at about $16.8K. Downloads were relatively stable, maintaining an average of around 4K to 5K per week, with a slight increase to 4.5K by the end of March. The active user base remained steady, averaging around 21K throughout the quarter.
Super Stylist Fashion Makeover showed a steady weekly revenue, peaking at approximately $4K in late January. Downloads varied significantly, with a notable peak in mid-March at around 70K. Active users saw an upward trend, increasing from around 333K at the beginning of January to over 391K by the end of March.
RuPaul's Drag Race Superstar had a fluctuating weekly revenue, starting the quarter at around $4K and ending March at approximately $1.2K. Downloads peaked in mid-January at about 5.2K but dropped to zero by the end of February. Active users also saw a decline, from around 12.5K at the beginning of January to approximately 7K by the end of March.
Love Nikki-Dress UP Queen experienced modest weekly revenue, peaking at around $4.3K in early February. Downloads saw a significant decrease, from around 2.8K at the beginning of January to less than 100 by the end of March. Active users remained relatively stable, averaging around 14K to 19K throughout the quarter.
For more comprehensive insights and detailed data, visit Sensor Tower.
